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“Okada” Wars: How Nigeria’s Uber-style motorbikes are competing for Lagos routes

First to launch was Gokada in 2018, pioneering an Uber-style system for two-wheeled transport

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"Okada" Wars: How Nigeria's Uber-style motorbikes are competing for Lagos routes
ORide driver arrives on motorbike taxi to attend meeting at company headquaters, Ikeja in Lagos, on August 19, 2019. - A growing number of ride hailing services have stepped into the chaos -- bringing order to the "okada" motorbike taxis that have long whizzed perilously around Lagos. (Photo by PIUS UTOMI EKPEI / AFP)

Banker Yemi Adegbola used to leave his home in Lagos before 4 am each day, but would still arrive late to work because of the notorious traffic in Nigeria’s biggest city.

Now, he says he has “dumped his car” for one of a raft of new motorbike ride-hailing apps that developers hope can speed up journeys for the roughly 20 million residents of the economic capital. 

For years, the jams — known locally as “go-slows” — have been a nightmare for Lagosians. 

Potholed roads, reckless driving and too many cars have helped turn the daily commute into an ordeal that often lasts for hours. 

People miss appointments and business suffers as one of Africa’s largest markets grinds to a standstill.

"Okada" Wars: How Nigeria's Uber-style motorbikes are competing for Lagos routes
Regular motorcycle taxis “okada” queue for passengers without helmet or kits for safety unlike Uber-style branded motorbike taxis in Lagos, on September 4, 2019. (Photo by PIUS UTOMI EKPEI / AFP)

READ: Facebook to curb fake news using Yoruba and Igbo languages

Sensing an opportunity, a growing number of ride-hailing services have stepped into the chaos — bringing order to the “okada” motorbike taxis that have long whizzed perilously around Lagos.

First to launch was Gokada in 2018, pioneering an Uber-style system for two-wheeled transport that had already been successfully rolled out by firms elsewhere.

It has since been followed by other operators like Maxokada and ORide — and the competitors are looking to overtake each other with better technology, lower prices and more services.

‘Open market’ –

Before these startups, Lagosians in a hurry had to put their faith in the army of unregulated “okada” riders weaving hazardously through the traffic.

Often untrained and unfamiliar with the city, they were seen as dangerous and blamed by the police for a rise in petty crime.

The authorities clamped down and in 2012 banned the 100cc bikes from 475 roads and highways around the city.

This year, some 3,000 motorcycles were impounded and destroyed for violating the restrictions, police said.

The ride-hailing apps provide a striking difference. 

Their drivers are decked out in bibs and helmets in company colours, carry safety kits with them and have more powerful bikes that can make longer trips. 

ORide drivers park motorbike taxis to attend meeting at company headquarters, Ikeja in Lagos, on August 19, 2019. (Photo by PIUS UTOMI EKPEI / AFP)

Passengers are charged an Uber-style tariff, and no longer have to resort to haggling each time they hail a ride.

READ: MTN Nigeria launches mobile money transfer service

A traditional “okada” ride can cost between ₦50 and several hundred naira — depending on the distance, area and the mood of the driver.

New entrant, ORide kick-started its services in May and is looking to tap into the abundant opportunities with 3,000 trained drivers. 

The firm — part of the OPay online payment service — is looking to expand operations as part of a $50 million push and already works in six other cities in Nigeria.

“It’s an open market in which everybody has something to offer. There’s so much to cover in Nigeria,” Iniabasi Akpan, OPay country manager, told reporters. 

Unlike other players which allow users to hail a ride both online or on the streets, passengers can only pay via the OPay app, developed by Norway’s Opera Software.

The firm has comprehensive insurance that covers both riders and passengers and secures its drivers with asset financing contracts that ensure they pay back the cost of their new bikes in 18 months.

Bumps in the road –

Overall, the two-wheeler taxi market is forecast to reach $9 billion worldwide by 2021, according to India-based Tech Sci. 

But it has not been all smooth riding since the apps launched.

Accidents remain unavoidable in the confusion of Nigeria’s roads, online apps have faltered, drivers have looked to inflate fares and corrupt officials still prey on road-users. 

Gokada in May announced over $5 million in new funding and said it hoped to branch out into other forms of transport and eventually push outside Nigeria.

"Okada" Wars: How Nigeria's Uber-style motorbikes are competing for Lagos routes

But last month, the firm shut down for two weeks after its chief executive, Fahim Saleh encountered some of the navigational problems when a short journey ended up taking much longer. 

The driver he ordered took 15 minutes to pick him up, admitted he wasn’t using GPS and then set off on a circuitous route to the destination.   

READ: Sierra Leone to launch National blockchain Identification system

“How could I be the CEO of Gokada, the company that pioneered motorcycle ride-hailing in Nigeria and be experiencing this?” Saleh wrote in an online post. 

“I told the pilot to pull over to the side of the road, I would hop over the median and wait for an Uber. ‘This is what it has come to,’ I thought.”

The disappointment chimed with the gripes of some Nigerian users who have complained of navigation problems while using the various apps and accuse drivers of deliberately taking longer routes to increase fares.

Firms have sought ways around the issues.

Gokada re-launched its 2.0 service with a fresh fleet of bikes after giving drivers more training and incorporating features like helmets with inbuilt mobile headsets.

ORide has a monitoring unit set up to track its drivers. 

Despite the bumps in the road, riders told reporters the apps were helping them bolster their business and offering a key lifeline.

"Okada" Wars: How Nigeria's Uber-style motorbikes are competing for Lagos routes
Opay workers sit to monitor riders in the field at the company’s control room, Ikeja in Lagos, on August 30, 2019. (Photo by PIUS UTOMI EKPEI / AFP)

“This scheme has taken many out of poverty by creating jobs,” ORide driver Johnson Onipede told reporters, sitting on his light green bike as he waited for his next ride.

Onipede said his main headache remained one familiar to all Lagosians — venal local thieves.

He said riders needed help getting small gangs of thugs, known as “agberos” or “area boys”, to stop their extortion and harassment.

“Both the government and company should help us to stop the agberos and area boys because they are making life unbearable for us.”

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Environment

Uganda’s teenage environmental activist calls for urgent climate change action

Leah Namugerwa has led a campaign to urge Kampala to implement a ban on plastic bags blighting the country

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Uganda's teenage environmental activist calls for urgent climate change action
Leah Namugerwa, a 15 year-old climate activist, holds a placard next to her father Lukwago Cephas in Kampala on September 4, 2019. - Her activism includes striking around the city with a placard in order to raise awareness about climate change and the environment. She also misses out on school every Friday as a protest and has full support from her dad who is also her manager. (Photo by SUMY SADURNI / AFP)

When Ugandan Leah Namugerwa turned 15 last month, she decided to plant 200 trees rather than have a birthday party, in her latest effort to spotlight environmental damage in her country.

Juggling school, protests, and giving speeches in regional capitals rallying for action to save the planet, she is one of a generation of youths inspired by Swedish environmental activist, Greta Thunberg.

“If adults are not willing to take leadership, I and fellow children will lead them. Why should I watch on as environment injustices happen before my eyes?” Namugerwa said in the Rwandan capital Kigali last week, receiving a standing ovation for her address on the climate emergency.

Back in Kampala, she told reporters she was inspired to do weekly school strikes after becoming aware of her own government’s “inaction” on environmental issues, and discovering Thunberg’s sit-ins outside Sweden’s parliament that led to a global youth movement.

Namugerwa was one of several activists with the Fridays for Future movement to receive this week Amnesty International’s highest human rights award for their work.

Uganda's teenage environmental activist calls for urgent climate change action
Leah Namugerwa, a 15-year-old climate activist, holds a placard in Kampala on September 4, 2019. (Photo by SUMY SADURNI / AFP)

She has led a campaign to urge Kampala to implement a ban on plastic bags blighting the country, and sounds the alarm about massive deforestation as well as prolonged droughts and flooding attributed to climate change.

“What made me get concerned and get involved in this campaign is because of the climate change and effects on our lives, like we have experienced high temperatures as never before, we have experienced flooding… diseases are spreading.

She said young people “have to speak out.”

“If we don’t, our future is not guaranteed. The current leaders will be gone but we shall be there to suffer the consequences of their inactions.”

A real danger –

The first time she held a protest for climate action was a Friday in February this year, on her own in a Kampala suburb.

Uganda's teenage environmental activist calls for urgent climate change action
Leah Namugerwa, a 15-year-old climate activist, holds a placard in Kampala on September 4, 2019. (Photo by SUMY SADURNI / AFP)

“I felt I was doing the right thing and on the right track but to most people including some of my family members it looked to them as weird. They were glancing at me, shaking their heads in disbelief as I held my placards,” she said.

Now, a group of teens join her every week in missing school to hold their strikes on Fridays.

“Some people have criticised me. They say at this age and on Fridays I should be in classroom not on streets holding strikes. Good thing my parents have supported me. They have encouraged me.”

Namugerwa — who will take part this Friday in co-ordinated worldwide climate protests — said she is heartened by rising interest in environmental issues in Uganda.

“Issues about climate change are not given the priority they deserve… but the debate is picking up now with our campaign.”

Another teen activist who has joined her strikes, Jerome Mukasa, 15, said Namugerwa had opened the eyes of young Ugandans to the environmental crises in their country.

“Before the message on climate and environment was not clear to some us but Leah has simplified it to us, that it is real and a danger to all of us.”

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Culture & Tourism

Moroccan TV show suspended for celebrity guest’s boast of “beating his wife”

No legal action has been taken against Miloudi, despite waves of outrage on social media

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TV show banned in Morocco for promoting violence against women
Courtesy: Chada TV, Morocco.

A Moroccan television show has been suspended for allowing a celebrity guest to boast on air of “beating his wife”, the country media authority said Wednesday.

“Whoever doesn’t beat his wife is not a man,” popular singer Adil El Miloudi said in June on a Chada TV show, Kotbi Tonight, drawing laughter from a fellow guest, actor Samy Naceri, and host Imad Kotbi.

“In Morocco, this is normal, anyone can do what he wants with his wife, hit her, kill her,” he insisted after  Kotbi jokingly said: “It’s forbidden to hit one’s wife all over the world.” 

Miloudi’s remarks amounted to “justification for violence against women, an express incitement to violence, presented in a positive way as a sign of virility… or even recommended behaviour”, the High Authority for Audiovisual Communication (HACA) said in a statement.

In response to this “explicitly violent speech”, the host adopted a “playful tone” and allowed his guest to repeat his call for violence against women”, it added. The media authority said Kotbi Tonight was to be suspended for three weeks.

So far, no legal action has been taken against Miloudi, despite waves of outrage on social media in reaction to his comments. Misogynistic and sexist attitudes are commonplace in Morocco and rarely condemned by authorities.

Last year, HACA penalised a Chada FM radio show after a commentator said on air that “women who are the most exposed to uterine cancer are those who resort to prostitution or adultery”.

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Culture & Tourism

Ake festival 2019: A festival of arts and books

The preservation of African culture gave birth to the Aké Arts and Book Festival

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Ake Festival 2019 partners News Central
A panel session with speakers discussing at the Ake Festival

What happens when two Afro-optimist giants and pioneers of African cultural advancement form a partnership to host the biggest cultural and artsy event on the continent?

You guessed right. An invitation to an authentic African experience. From October 24-27, the 7th edition of the Aké Arts and Book Festival will take place in Lagos, Nigeria’s economic capital. News Central will, this time, bring you all the action live from the venue.

Themed “Black Bodies: Grey Matter”, this year’s edition will feature book chats, readings, panel discussions, art exhibitions, films, music, theatre and many more creative expressions through black bodies that genuinely tell the African story.

The Ake Festival –  News Central Story

In the royal town of Ake, Ogun State, South-Western Nigeria, the birthplace of Professor Wole Soyinka, Africa’s first recipient of the Nobel Prize for Literature, a passion for the preservation of African culture gave birth to the Aké Arts and Book Festival.

For 6 years, the festival, founded in 2013 by renowned Nigerian writer, Lola Shoneyin has converged Africa’s brightest and most artistically creative minds to engage in pro-African discourse.

And this year, News Central hopes to infuse the “Africa. First.” narrative, an important piece in the Ake Festival puzzle for a successful celebration of Africa in all of her uniqueness.

What does Africa. First. mean for Ake Festival?

In a recent interview, Lola Shoneyin revealed her delight in partnering with News Central, a frontier media platform that puts Africa and Africans in the driver’s seat of our stories.

“I love Africa. First…and I love it because it really resonates with me.”

Lola Shoneyin

Africa. First. is a movement by Africans and for Africa! It seeks to put the conversation on African culture and power back on the front burner.  The African culture is vibrantly expressive, uniquely diverse, progressively modern and enviably embodied in Black Bodies and Grey Matter.

Our boldness and power are sourced from the blood of great inventors, mighty rulers and pioneers of civilisations that courses through our veins. African power is rooted in this transfer and it is our responsibility to protect and prolong it.

News Central is proud to pioneer this movement and shared vision to promote the African culture and power at events such as the Aké Fest, using our balanced and Afro-optimist media platform in making these stories accessible to Africans.

As our Director of Content and Programmes, Becky Muikia puts it:

“We give them a voice on a pan-African scale.”

Becky Muikia

Africa, now is your time!

Promoting, amplifying and celebrating the African experience is at the heart of the Aké Festival and News Central partnership.

For four days, come witness a full blend of Afro cultural immersion and untold stories told by hundreds of writers, poets, dancers, artists, film-makers, and other creatives. Join us on this shared journey by registering to attend here Aké Festival.

Copyright News Central

All rights reserved. This post and other digital content on this website may not be reproduced, published, broadcasted, rewritten or redistributed in whole or in part without prior express written permission from News Central.

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